We will answer your questions and tell you about the platform
You may not have been able to find the answers to your questions, but do you still have the desire to create an online store or marketplace?

We will tell you everything you want to know about our platform and experience, and about opportunities for your project. We will also conduct a demo of all the functionality.

P.S. You can always give us a call at  8 495 128 8322
 
LENNUF //
create marketplaces and online stores on the most advanced platform
// customization
// support
//technology
Take the first step
Our IT partners are leading system integrators
LENNUF //
create marketplaces and online stores on the most advanced platform
// customization
// support
// technology
Take the first step
Our IT partners are leading system integrators
A project on the LENNUF platform includes:
Must-have functionality
For example: a merchant platform, billing system, and web storefront

Nice-to-have functionality
For example: a loyalty program

Advanced functionality
For example: an IMP platform for bloggers and influencers
It isn’t just technology that you tinker with yourself, it comes with a team of experts who have 11 marketplaces in their portfolio

No "pitfalls"*: we will set up all the services properly, help with contracts, reports, and presentations for merchants, and show you how to increase marketplace conversion
Pitfalls are difficulties when planning a business model and financial indicators that are difficult to foresee
Tell me more
That sounds interesting
Pitfalls? Explain
OUT-OF-THE-BOX SOLUTIONS
CUSTOMIZATION
BUSINESS EXPERTISE AND CONSULTING
1
1
2
2
3
3
It is not enough to create a good business, You need using a different "tricks" to be better than competitors.

If you need additional modules, for example, flexible billing management or supply chains - no problem!

Own staff of IT specialists, partners and web studios: AWG, QSOFT, Frisbuy, Retail Rocket, etc.
СПОЙЛЕР //
запуск проекта за 4-6 месяцев
Благодаря чему ваш проект так быстро полетит? Рассказываем ниже
A project on the LENNUF platform includes:
Must-have functionality
For example: a merchant platform, billing system, and web storefront

Nice-to-have functionality
For example: a loyalty program

Advanced functionality
For example: an IMP platform for bloggers and influencers
It isn’t just technology that you tinker with yourself, it comes with a team of experts who have 11 marketplaces in their portfolio

No "pitfalls"*: we will set up all the services properly, help with contracts, reports, and presentations for merchants, and show you how to increase marketplace conversion
Pitfalls are difficulties when planning a business model and financial indicators that are difficult to foresee
Tell me more
That sounds interesting
Pitfalls? Explain
OUT-OF-THE-BOX SOLUTIONS
CUSTOMIZATION
BUSINESS EXPERTISE AND CONSULTING
1
1
2
2
3
3
It is not enough to create a good business, You need using a different "tricks" to be better than competitors.

If you need additional modules, for example, flexible billing management or supply chains - no problem!

Own staff of IT specialists, partners and web studios: AWG, QSOFT, Frisbuy, Retail Rocket, etc.
SPOILER //
launching a finished project takes 4-6 months
Based on what? We’ll explain below
A modular platform for launching and scaling online businesses
Our solution consists of 11 must-have modules and 5 unique solutions that you can choose for your project.

For example:
For retail - content management, logistics, warehouse, and referral marketing platform

For service aggregators - web storefront management, analytics, billing, and CRM
LENNUF //
a certified IT platform
Microservice technology for fast testing and integration within a couple of sprints
The entire product is based on a microservice architecture, WHICH IS NOT A MONOLITH*, and that means it can be quickly customized and integrated into existing IT infrastructure, no matter what legacy* it consists of. All data is sent and transmitted via API.

LENNUF blocks can easily be replaced and/or developed independently of each other.
A monolith is a set of business processes and systems managed within a single module and deployed as one process.

Scaling can become problematic when only one part of the system requires additional resources, because individual parts of the system cannot be scaled in a monolithic architecture.
Legacy systems are outdated technology or business processes that have ceased to meet the company’s needs but are still in operation due to the difficulty of replacing them.
Merchant Administration System
Module 1
Module 2
Module 3
Module 4
Module 5
Module 7
Module 8
Module 6
Module 11
Module 9
Module 10
Module 12
Module 13
Module 14
Module 15 (in development)
Marketing
Document
Management
Clients
OMS
Machine Learning CRM
CUSTOMIZATION
based on your requirements
PIM
Logistics
Digital Certificates
Analytics
Billing
CMS
IMP - Influence Marketing Platform
Communications
Sales of Digital Services
LENNUF //
work hard
Registered by ROSPATENT
We are residents of
Certificate #2020666397
About the platform in
a nutshell
The LENNUF platform for launching marketplaces and online stores was created by E-commerce professionals whose total experience amounts to 127 years, and it uses technology to implement the key target business processes of online commerce better than any other IT solution
The platform is divided into 3 segments
Disclaimer: this is an important but rather boring section of the site that contains a lot of terms and abbreviations.

We would like to tell you in detail about the basic functionality of the IT platform that every marketplace needs and some additional features that you can build on your infrastructure as a constructor.
LENNUF //
technological and service advantages
Merchant Administration System

It includes:
  • Products, prices, balances
  • Multi-warehouses
  • Picking, packing, and shipping orders
  • Marketing tools
  • Commission billing system
  • Sales analytics: dashboards
  • Reports and document management
  • Communication with the marketplace
MMS (Marketplace Management System)
  • CMS - Content Management System
  • PIM - Product Information Management
  • LMS - Logistics Management System
  • OMS - Order Management System
  • Management of marketing tools: discounts, bonuses, gift certificates, free gifts, etc.
  • Billing system
  • Building reports and analytics
  • Module for selling courses and events
  • Communication with the client
External integration

  • API with WMS: 1C, My Warehouse
  • Logistics: SDEK, B2CPL, Ozon-Logistics
  • ApiShip: PickPoint, Boxberry
  • Yandex Cashier online payments
  • ELASTIC search on the site
  • Retail Rocket personal recommendation system
  • Retail Rocket email platform
  • User generated content Frisbuy
  • Live Text messenger system
  • Aplaut feedback and reputation management
  • SMS notifications by SMS center
  • Asteriks telephony

That is just some of what we offer, there’s more in store for you with, for example:
Earnings for thousands of referral partners, bloggers, brand ambassadors, and influencers

Store within a store: sales representatives can create their own promo pages within the platform

Advanced remuneration system based on flexible algorithms

Instant withdrawals to a card or account

M A S
M A S
Marketing platform
REFERRAL BUSINESS PLATFORM
Bonus program
Flexible discounts for more than 20 occasions
Electronic gift certificates
Free shipping
Product sets (bundles)
I M P
I M P
Microservice architecture
The system code and the code for all the parts, from the operating system to the microservices, is completely open.

The code was not obfuscated either, which provides opportunities for auditing and subsequent certification of the system for any application.
PHP was used as the main system language

The server part of the system was built using the Laravel framework
The interface part of the system was built using the Vue.js framework

DBMS: MySQL/PostgreSQL
ОS: Ubuntu Linux
We put together the best for you, and what we couldn’t find, we created!
Referral
Platform
Client
Marketing
Promo codes, certificates, discounts, bonuses, points, scenario-based gifts
Functional
CRM
RFM segmentation and expanded customer database for downloading
Transparent
Analytics
Reports and dashboards for KPI tracking across all business processes
Reward system for bloggers and partners who refer clients
Communication
with the Client
Seamless unit with online chats, email, and digital call center
Dynamic
Web Storefront
Online merchandising based on rating, popularity, and promotion algorithms
Advanced SEO Optimization
Initial audit and auto-filling of snippets and tags
Detailed display of expenses, earnings, and transfers of funds
Flexible Billing
for Merchants
A modular platform for launching and scaling online businesses
Our solution consists of 11 must-have modules and 5 unique solutions that you can choose for your project.


For example:
For retail - content management, logistics, warehouse, and referral marketing platform

For service aggregators - web storefront management, analytics, billing, and CRM
LENNUF //
a certified IT platform
Microservice technology for fast testing and integration within a couple of sprints
The entire product is based on a microservice architecture, WHICH IS NOT A MONOLITH*, and that means it can be quickly customized and integrated into existing IT infrastructure, no matter what legacy* it consists of. All data is sent and transmitted via API.

LENNUF blocks can easily be replaced and/or developed independently of each other.
I’d like to create a new project
A monolith is a set of business processes and systems managed within a single module and deployed as one process.

Scaling can become problematic when only one part of the system requires additional resources, because individual parts of the system cannot be scaled in a monolithic architecture.
Legacy systems are outdated technology or business processes that have ceased to meet the company’s needs but are still in operation due to the difficulty of replacing them.
Merchant Administration System
Module 1
Module 2
Module 3
Module 4
Module 5
Module 7
Module 8
Module 6
Module 11
Module 9
Module 10
Module 12
Module 13
Module 14
Module 15 (in development)
Marketing
Document
Management
Clients
OMS
Machine Learning CRM
КАСТОМИЗАЦИЯ
based on your requirements
PIM
Logistics
Digital Certificates
Analytics
Billing
CMS
IMP - Influence Marketing Platform
Communications
Sales of Digital Services
CUSTOM
LENNUF //
work hard
Registered by ROSPATENT
We are residents of
Certificate #2020666397
About the platform in
a nutshell
The LENNUF platform for launching marketplaces and online stores was created by E-commerce professionals whose total experience amounts to 127 years, and it uses technology to implement the key target business processes of online commerce better than any other IT solution
LENNUF //
platform and service demo
The platform can be sold as a
White Label* product
White Labeling is a partnership in which one company develops a product and another uses it under its own brand. Each party to the deal fulfills their own obligations.
The best time to call us is weekdays from 10 am to 7 pm.
LENNUF //
E-commerce expertise and 360° support
I’d like to create a new project
We will provide answers on how to create IT and business processes, and we will help you set up a team
A whole team of E-commerce and IT experts will be involved in building your marketplace business processes and jointly resolving 99.9% of your issues related to content, logistics, integration, claims, marketing, etc.

We will recruit people, interview them, and set up KPIs and job responsibilities to launch your own dream team*.
A real challenge for accountants and lawyers is creating new regulations and contracts
We’ve prepared all the documentation you need! We will provide templates of contracts for merchants, all the necessary logistics and warehouse documents, a sample job offer, compensation policies, etc.

We have a pool of contractors to make it easier to connect with logistics providers and SMS, push, and email platforms.
A dream team results from hiring a top-notch in-house team that works hard and knows the specifics of the business, shares the same goals, and has a flexible approach to the job at the start of the project.
LENNUF //
background
2012
Launched a CRM platform from scratch for client database creation, operational cycle management, and requirement processing workflows.
2013
PayPal enters the Russian market, co-branding with the online stores KupiVip, LaModa, OZON, Holodilnik.ru, Biglion, Tutu, etc.
2015
Launched an omnichannel marketplace from scratch. Developed a technological platform.

Connected more than 200 warehouses and retail stores to the marketplace across Russia.
2018
Launched a marketplace from scratch. Developed a technological platform.

Connected more than 30 DIY merchants to the marketplace from several regions of Russia.
2 marketplaces have already been launched on the LENNUF platform: Beauty-B2B and DIY.
There are 3 more awesome projects in development, and you can join us too!
LENNUF //
E-commerce expertise and 360° support
I’d like to create a new project
We will provide answers on how to create IT and business processes, and we will help you set up a team
A whole team of E-commerce and IT experts will be involved in building your marketplace business processes and jointly resolving 99.9% of your issues related to content, logistics, integration, claims, marketing, etc.

We will recruit people, interview them, and set up KPIs and job responsibilities to launch your own dream team*.
A real challenge for accountants and lawyers is creating new regulations and contracts
We’ve prepared all the documentation you need! We will provide templates of contracts for merchants, all the necessary logistics and warehouse documents, a sample job offer, compensation policies, etc.

We have a pool of contractors to make it easier to connect with logistics providers and SMS, push, and email platforms.
A dream team results from hiring a top-notch in-house team that works hard and knows the specifics of the business, shares the same goals, and has a flexible approach to the job at the start of the project.
LENNUF //
background
2012
Launched a CRM platform from scratch for client database creation, operational cycle management, and requirement processing workflows.
PayPal enters the Russian market, co-branding with the online stores KupiVip, LaModa, OZON, Holodilnik.ru, Biglion, Tutu, etc.
Launched an omnichannel marketplace from scratch. Developed a technological platform.

Connected more than 200 warehouses and retail stores to the marketplace across Russia.
Launched a marketplace from scratch. Developed a technological platform.

Connected more than 30 DIY merchants to the marketplace from several regions of Russia.
2013
2015
2018
На платформе LENNUF уже запущены 2 маркетплейса: Beauty-B2B и DIY.
В разработке еще 3 классных проекта, присоединяйтесь!
LENNUF //
team
Yuliana Gordon
Founder of the iWENGO E-commerce business school and LENNUF platform.

In internet business since 2005. She started at Ozon in top management as the CRM director responsible for working with a client base of 6.5 million. Later as a marketing director, she managed the launch of PayPal on the Russian market.

She was the marketing director of S7 Tour, and led CRM projects at Megafon, Beeline, and MTS. She launched the first AIZEL online marketplace in Russia and led the creation of a marketplace for Leroy Merlin.


“After 17 years of working in E-commerce, I'm tired of hearing NO from IT people. Many ideas have remained ideas because the technology wasn’t capable of implementing them. LENNUF is not only designed to satisfy, but to get ahead of your ideas...”
// business processes and federal legislation // customer database management // digital-marketing // UX // CJM
Ilya Burmistrov
More than 10 years of experience in leadership positions in fashion retail and E-commerce:
Executive Director of EPCI
Commercial Director of AIZEL
Head of Analytics at Mercury
Brand Manager of GUCCI, PRADA, LANVIN, and Tom Ford at Mercury, Independent Fashion & Beauty Consultant
// commercial strategy // procurement management // omnichannel retail sales // analytics and KPIs // employee motivation programs
«A business that wants to beat the competition needs to be many times more technologically advanced. We created LENNUF to enable our customers to make the technological breakthrough that will give them a major boost in sales and profits.»
Gleb
Nikolaev
// teamlead
Vladislav Sotnikov
// fullstack developer
We have another 26 back- and front-end developers on staff, but we want to hide their faces so that they don’t get snatched up by someone else.
They’re soooo good

You’ll get to know them when creating your own project
Become a part of the team!
Our IT partners are leading system integrators
LENNUF //
realistic launch timelines
More than a box for an MVP with real timelines and a launch guarantee
We guarantee the launch of your online store, omnichannel business, or marketplace within 4-6 months of the Terms of Reference and launch plan being agreed upon*.


You pay the second half of the cost only after your first commercial orders are made.
A launch plan, or product roadmap, is a document that outlines the steps you plan to take to align with your product vision over time.

Building a product roadmap helps you understand where your product is today, the direction it is headed in, and how you expect to achieve your goals.
LENNUF //
realistic launch timelines
More than a box for an MVP with real timelines and a launch guarantee
We guarantee the launch of your online store, omnichannel business, or marketplace within 4-6 months of the Terms of Reference and launch plan being agreed upon*.

You pay the second half of the cost only after your first commercial orders are made.
I’d like to create a new project
A launch plan, or product roadmap, is a document that outlines the steps you plan to take to align with your product vision over time.

Building a product roadmap helps you understand where your product is today, the direction it is headed in, and how you expect to achieve your goals.
LENNUF //
let’s get down to business
yesterday
Know what direction you want to develop your business in
You submit a request or call us first
We do some express analysis of your project
today
+3 days
We write up a brief and Terms of Reference
+21days
We approve the cost and roadmap
+14 days
We involve our partners and launch the MVP
+120 days
Your 100th order is made
+50 days
LENNUF //
let’s get down to business
Yesterday
Know what direction you want to develop your business in
Today
+3 days
+21 days
+14 days
+120 days
Stage 1
Stage 2
Stage 3
Stage 4
+50 days
You submit a request or call us first
We do some express analysis
of your project
We write up a brief and Terms of Reference
We approve the cost and roadmap
We involve our partners and launch the MVP
Your 100th order is made
IMPORTANT! Meeting the agreed-upon deadlines is only possible with the minimum required level of bureaucracy, competent top management, and the desire to base your sales of goods or services on the "marketplace" model.
The platform functionality isn’t just capable of launching a marketplace MVP, but a working business
Our strategic competitive
edge